Marketing Gets Digital
Today you did an assignment with this PowerPoint. You looked at each chart and listed the ways this data could be used to more effectively use influencer marketing for the brand you have used this term. You turned it in via Send File tab as 1-Last-IRD
Your assignment: Pick one of the four brands (it does not need to be the one you are working with now). You have to identify an influencer that would be effective in promoting that brand and play the role of the agent representing the brand. You are to present to the class in an attempt to convince them to hire your client (the influencer) as they play the role of the marketing director for the brand.
You should use the information from the PowerPoint linked above and, if you are truly an A student, reach out to the influencer for insight, input and information.
You will be presenting next Monday. You can do this individually or in pairs.
Purple Cow
Discussed the PLC and packaging. You were assigned the packaging assignment.
Digital Business Apps
Briefly discussed any concerns with assignment #18. That assignment is due at the beginning of the period on Thursday. Embed in under Assignment #18.
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