Marketing Get Digital
Worked on MobielApps today. Researched sites that allowed for drag and drop and free testing of apps. A screencast/video capture of the screen showing your app in action should be posted to your website under the Mobile Apps tab (subtab My App).
Purple Cow
Watch Jeff Slutsky and discussed creativity . . . The presentations start on Tuesday!
Digital Business Apps
Either continue to work on your presentation (without waiting time) or begin Assignment #22. Details on the website. Due on Thursday after the break.
Enjoy Thanksgiving!
Tuesday, November 26, 2019
Monday, November 25, 2019
25 November 2019
More Than Just the Score
Begin by reading through this document that explains what a "Tio-Off" is from a marketing perspective.
Complete the SWOT Tip-Off assignment and turn it in by dropping it to me as:
5-Last-SWOTTip
Due before we meet again . . . next month!
You, Inc.
Reviewed the issues and problems with Key-Value Proposition. You were to submit improvements with a "2" at the end of the file name.
I showed you where to find the template for the BMC and directed you to keep it up to date!
Customer Segments section is due by the end of the day.
You may move on to the 3rd puzzle piece!
Digital Business Apps
Either continue to work on your presentation (without wasting time) or begin Assignment #22. Details on the website. Due on Wednesday after break.
Enjoy Thanksgiving!
Begin by reading through this document that explains what a "Tio-Off" is from a marketing perspective.
Complete the SWOT Tip-Off assignment and turn it in by dropping it to me as:
5-Last-SWOTTip
Due before we meet again . . . next month!
You, Inc.
Reviewed the issues and problems with Key-Value Proposition. You were to submit improvements with a "2" at the end of the file name.
I showed you where to find the template for the BMC and directed you to keep it up to date!
Customer Segments section is due by the end of the day.
You may move on to the 3rd puzzle piece!
Digital Business Apps
Either continue to work on your presentation (without wasting time) or begin Assignment #22. Details on the website. Due on Wednesday after break.
Enjoy Thanksgiving!
Friday, November 22, 2019
22 November 2019
MarketingGets Digital
Complete the assignment on blogging from your WebBook. Turn it in by sending me the live URL for the blog. Send it with a subject line of: 1-Last-Blog
Purple Cow
Continued to work on the presentation for specific elements of promotion. Here is the rubric. (again!)
Digital Business Apps
Continued work on preparing your presentation. A link to your rubric. Send me the live URL for your Wix site as:
4-Last (just one of you)-Which of the 10 locks
Complete the assignment on blogging from your WebBook. Turn it in by sending me the live URL for the blog. Send it with a subject line of: 1-Last-Blog
Purple Cow
Continued to work on the presentation for specific elements of promotion. Here is the rubric. (again!)
Digital Business Apps
Continued work on preparing your presentation. A link to your rubric. Send me the live URL for your Wix site as:
4-Last (just one of you)-Which of the 10 locks
Thursday, November 21, 2019
21 November 2019
More Than Just the Score
We discussed the SWOT analysis and watched two YT videos
Use one of the tools described in this article (Or listed below, or find another. NO Prezi!) and create a "How To Conduct a SWOT Analysis" video. Send me the link to the finished product, with the subject line as:
5-Last-SWOT Video
We discussed the SWOT analysis and watched two YT videos
Use one of the tools described in this article (Or listed below, or find another. NO Prezi!) and create a "How To Conduct a SWOT Analysis" video. Send me the link to the finished product, with the subject line as:
5-Last-SWOT Video
- Wideo
- Biteable
- VideoScribe
- Renderforest
- Animaker
- Vyond (GoAnimate)
- PowToons
- RawShorts
- DoodlyMoovly
You, Inc.
Clarified how to drop the assignments with fillable PDF forms. Shared the 144 character value proposition with others. Worked!
Here is the BMC template.
Digital Business Apps
Introduced creative thinking and a project (groups of 2-3 per group). Here is the rubric.
Clarified how to drop the assignments with fillable PDF forms. Shared the 144 character value proposition with others. Worked!
Here is the BMC template.
Digital Business Apps
Introduced creative thinking and a project (groups of 2-3 per group). Here is the rubric.
Wednesday, November 20, 2019
20 November 2019
Tuesday, November 19, 2019
19 November 2019
More Than Just the Score
Let's take a look at this marketing plan.
You, Inc.
Today we start to dig into the Business Model Canvas. Your assignment is to complete the first puzzle piece on Key Value Proposition.
Complete your assignments as follows: First, DOWNLOAD and name the document. then close it. Next, open the document and complete the assignment. Then close, save and drop it to me.
Let's take a look at this marketing plan.
You, Inc.
Today we start to dig into the Business Model Canvas. Your assignment is to complete the first puzzle piece on Key Value Proposition.
Complete your assignments as follows: First, DOWNLOAD and name the document. then close it. Next, open the document and complete the assignment. Then close, save and drop it to me.
Digital Business Apps
First, let's read this. Then you were assigned to create a pitch deck about YOU. Follow the directions in the reading. Due by the start of the next class period.
Monday, November 18, 2019
18 November 2019
Marketing Gets Digital
Use this article to complete the Landing Page Evaluation.
Purple Cow
Took the test on The Product today after reviewing and then started reading the unit on Promotion--the 2nd of the 4 Ps' we will cover.
Digital Business Apps
First, let's read this. Then you were assigned to create a pitch deck about YOU. Follow the directions in the reading. Due by the start of the next class period.
Use this article to complete the Landing Page Evaluation.
Purple Cow
Took the test on The Product today after reviewing and then started reading the unit on Promotion--the 2nd of the 4 Ps' we will cover.
Digital Business Apps
First, let's read this. Then you were assigned to create a pitch deck about YOU. Follow the directions in the reading. Due by the start of the next class period.
15 November 2019
More Than Just the Score
We watched 30 for 30 and learned about the dark side of basketball and the idea that money can corrupt.
You, Inc.
Shark Tank today. Assignment due dropped before the next class.
Digital Business Apps
Those who were done with Assignment 18 on time evaluated it and then we moved forward to Assignment #19.
We watched 30 for 30 and learned about the dark side of basketball and the idea that money can corrupt.
You, Inc.
Shark Tank today. Assignment due dropped before the next class.
Digital Business Apps
Those who were done with Assignment 18 on time evaluated it and then we moved forward to Assignment #19.
Thursday, November 14, 2019
14 November 2019
Marketing Gets Digital
Open this file. We talked about a landing page/squeeze page. You got together in groups and created one for your client.
Remember: On Monday, share your pitch for an influence marketer.
Purple Cow
You worked on two items today. Extended reading in Purple Cow and assignment called Famous Flops. 1pt. XC for each additional flop example beyond the 5 required for a max of 10 possible XC points. Assignment to be dropped to me before the next time we meet.
Name it 3-last-Flops
Digital Business Apps
Less than half of you had the assignment done on time. Those who did finish on time completed an evaluation sheet on their video and evaluated three other videos from classmates.
Your assignment: Complete Assignment #19 by class time on Monday.
Open this file. We talked about a landing page/squeeze page. You got together in groups and created one for your client.
Remember: On Monday, share your pitch for an influence marketer.
Purple Cow
You worked on two items today. Extended reading in Purple Cow and assignment called Famous Flops. 1pt. XC for each additional flop example beyond the 5 required for a max of 10 possible XC points. Assignment to be dropped to me before the next time we meet.
Name it 3-last-Flops
Digital Business Apps
Less than half of you had the assignment done on time. Those who did finish on time completed an evaluation sheet on their video and evaluated three other videos from classmates.
Your assignment: Complete Assignment #19 by class time on Monday.
Wednesday, November 13, 2019
Mattress Schedule/Shift Info.
Most importantly . . . spread the word. Hand out flyers, text people, have those people (particularly adults) text people. Use your social media, email, smoke signals! Just get the word out (with your name so you can make $$)
The time and dates you registered for are in this document.
On Friday, report to the classroom later that 3:00 PM. Check-in with me and go to the cafeteria
On Saturday, check-in no later than 5 minutes before your shift begins. Dress for the weather. You will be OUTSIDE the entire time.
The time and dates you registered for are in this document.
On Friday, report to the classroom later that 3:00 PM. Check-in with me and go to the cafeteria
On Saturday, check-in no later than 5 minutes before your shift begins. Dress for the weather. You will be OUTSIDE the entire time.
13 November 2019
More Than Just the Score
After reading we reviewed the process and format for writing a sponsorship proposal. Then we used an example in class and made corrections/upgrades. You are to make improvements on yours and submit as Proposal2.
Oh, and we also loaded up Grammarly on your Chrome browser. USE IT!
You, Inc.
Introduced the new unit-The Business Model Canvas. Here is the site you will be using every day: https://iteachmarketing.wixsite.com/businessmodelcanvass
No assignment.
Digital Business Apps
Continued work on Assignment #18. Due, embedded in the website by Friday before class.
After reading we reviewed the process and format for writing a sponsorship proposal. Then we used an example in class and made corrections/upgrades. You are to make improvements on yours and submit as Proposal2.
Oh, and we also loaded up Grammarly on your Chrome browser. USE IT!
You, Inc.
Introduced the new unit-The Business Model Canvas. Here is the site you will be using every day: https://iteachmarketing.wixsite.com/businessmodelcanvass
No assignment.
Digital Business Apps
Continued work on Assignment #18. Due, embedded in the website by Friday before class.
Tuesday, November 12, 2019
12 November 2019
Marketing Gets Digital
Today you did an assignment with this PowerPoint. You looked at each chart and listed the ways this data could be used to more effectively use influencer marketing for the brand you have used this term. You turned it in via Send File tab as 1-Last-IRD
Your assignment: Pick one of the four brands (it does not need to be the one you are working with now). You have to identify an influencer that would be effective in promoting that brand and play the role of the agent representing the brand. You are to present to the class in an attempt to convince them to hire your client (the influencer) as they play the role of the marketing director for the brand.
You should use the information from the PowerPoint linked above and, if you are truly an A student, reach out to the influencer for insight, input and information.
You will be presenting next Monday. You can do this individually or in pairs.
Purple Cow
Discussed the PLC and packaging. You were assigned the packaging assignment.
Digital Business Apps
Briefly discussed any concerns with assignment #18. That assignment is due at the beginning of the period on Thursday. Embed in under Assignment #18.
Today you did an assignment with this PowerPoint. You looked at each chart and listed the ways this data could be used to more effectively use influencer marketing for the brand you have used this term. You turned it in via Send File tab as 1-Last-IRD
Your assignment: Pick one of the four brands (it does not need to be the one you are working with now). You have to identify an influencer that would be effective in promoting that brand and play the role of the agent representing the brand. You are to present to the class in an attempt to convince them to hire your client (the influencer) as they play the role of the marketing director for the brand.
You should use the information from the PowerPoint linked above and, if you are truly an A student, reach out to the influencer for insight, input and information.
You will be presenting next Monday. You can do this individually or in pairs.
Purple Cow
Discussed the PLC and packaging. You were assigned the packaging assignment.
Digital Business Apps
Briefly discussed any concerns with assignment #18. That assignment is due at the beginning of the period on Thursday. Embed in under Assignment #18.
Sunday, November 10, 2019
11 November 2019
More Than Just the Score
Your assignment today is to review the information form last time on writing an effective sponsorship proposal. USING THE GUIDELINES form that document (click on the blog page form last class if you need it again) you are going to create a proposal.
Write a sponsorship proposal for a business to sponsor the halftime event (you create the event) of a high school basketball game. Remember, in order for this to be done well, you need to follow the guidelines and examples form the MIdnight Madness document from last time.
When you complete the PROFESSIONAL proposal, send it to my DropBox as: 5-Last-Proposal1
You,Inc.
For the second term, you will be putting together a Business Model Canvas (more on that next class period) on a NEW business. One that is different from the first one (the online business) .
Today, you need to read Starting a Business: The Idea Phase and 6 Steps to Choosing a Business.
then, explain how you used these two articles to arrive at a NEW business to start for the second term assignment. Show how you used EACH STEP outlined in the articles.
Turn it in on the website to my dropbox as 7-Last-NewBusiness.
Digital Business Apps
Go to your website for assignment #18
Your assignment today is to review the information form last time on writing an effective sponsorship proposal. USING THE GUIDELINES form that document (click on the blog page form last class if you need it again) you are going to create a proposal.
Write a sponsorship proposal for a business to sponsor the halftime event (you create the event) of a high school basketball game. Remember, in order for this to be done well, you need to follow the guidelines and examples form the MIdnight Madness document from last time.
When you complete the PROFESSIONAL proposal, send it to my DropBox as: 5-Last-Proposal1
You,Inc.
For the second term, you will be putting together a Business Model Canvas (more on that next class period) on a NEW business. One that is different from the first one (the online business) .
Today, you need to read Starting a Business: The Idea Phase and 6 Steps to Choosing a Business.
then, explain how you used these two articles to arrive at a NEW business to start for the second term assignment. Show how you used EACH STEP outlined in the articles.
Turn it in on the website to my dropbox as 7-Last-NewBusiness.
Digital Business Apps
Go to your website for assignment #18
Friday, November 8, 2019
Thursday, November 7, 2019
8 November 2019
Marketing Gets Digital
We discussed a little about Influence Marketing and you read Day 25 on the topic. hen you worked on the assignment on the WebBook.
Purple Cow
The assignment is here.
Turn in the final assignment by using the Send File tab so send it to Dropbox. 3-Last-Aha
Digital Business Apps
You are going to make a Marketing video. First, check out this article and infographic on what it takes to make the perfect marketing video.
7 November 2019
More Than Just the Score
Begin today by checking out this actual collegiate sports sponsorship agreement.
Here is a section on creating a sponsorship proposal from the It Ain't Midnight, But It's Madness project.
You, Inc.
Based on the reading you did last time (or will have to do today) here is your assignment.
The chart (1st part of the assignment) should be named correctly and sent to my Dropbox from the Send File tab.
The second part of the assignment is the Infographic. You turn in the infographic by DOWNLOADING it form Canva as a PDF. Then you Drop it to me into Dropbox from the Send Files tab on the website. Make sure you name the document correctly or it will not be graded.
Digital Business Apps
Worked on assignment #17. It should be on your website at the beginning of class on November 11th.
Begin today by checking out this actual collegiate sports sponsorship agreement.
Here is a section on creating a sponsorship proposal from the It Ain't Midnight, But It's Madness project.
You, Inc.
Based on the reading you did last time (or will have to do today) here is your assignment.
The chart (1st part of the assignment) should be named correctly and sent to my Dropbox from the Send File tab.
The second part of the assignment is the Infographic. You turn in the infographic by DOWNLOADING it form Canva as a PDF. Then you Drop it to me into Dropbox from the Send Files tab on the website. Make sure you name the document correctly or it will not be graded.
Digital Business Apps
Worked on assignment #17. It should be on your website at the beginning of class on November 11th.
Wednesday, November 6, 2019
6 November 2019
Marketing Gets Digital
Most of the class gave their presentation on the eBook of choice (the rest go next time). Remember, when we learn presentation rules they are to be adhered to the rest of the term (or rest of your life!)
Purple Cow
This is an article you will read today:
https://themarketingteacher.link/brandawareness
Here is the link to the PowerPoint that you asked about.
For your assignment, go here: https://flipgrid.com/7b86df4a .
If you are asked to enter a code it is 7b86df4a .
You can also use your phone, just download the Flipgrid app (I recommend this).
Or just go below and take care of it!
Due by class on 8 November!
Digital Business Apps
Worked on assignment #17. It should be on your website at the beginning of class on November 8th!
Most of the class gave their presentation on the eBook of choice (the rest go next time). Remember, when we learn presentation rules they are to be adhered to the rest of the term (or rest of your life!)
Purple Cow
This is an article you will read today:
https://themarketingteacher.link/brandawareness
Here is the link to the PowerPoint that you asked about.
For your assignment, go here: https://flipgrid.com/7b86df4a .
If you are asked to enter a code it is 7b86df4a .
You can also use your phone, just download the Flipgrid app (I recommend this).
Or just go below and take care of it!
Due by class on 8 November!
Digital Business Apps
Worked on assignment #17. It should be on your website at the beginning of class on November 8th!
Tuesday, November 5, 2019
5 November 2019
More Than Just The Score
We watched a bit of football, basketball, and baseball and then read and discussed the concept of "inventory" in sports marketing. Do the assignment: Identifying Rights and Benefits
Drop it to be via Send Files tab (get it right!)
Then do the assignment linked to the "van." (Zamboni) These are both sent via the "Send File" tab and due by the next class period.
You, Inc.
Take the terms from this document and create a set of flashcards for them on Quizlet. When you are done, send me an email with the link to the LIVE flashcards. Remember to send to the correct email address and use the correct Subject line. Assignment name is FLASHCARDS
When you finished you grabbed the textbook to read chapter 7. We will discuss further in class.
Digital Business Apps
Here is your assignment for the day. After you are done, you are to use the Send Files tab on the website and send it to my DropBox. Remember, name it correctly:
Period-LastName-Name of Document
Due: By the end of class
We watched a bit of football, basketball, and baseball and then read and discussed the concept of "inventory" in sports marketing. Do the assignment: Identifying Rights and Benefits
Drop it to be via Send Files tab (get it right!)
Then do the assignment linked to the "van." (Zamboni) These are both sent via the "Send File" tab and due by the next class period.
You, Inc.
Take the terms from this document and create a set of flashcards for them on Quizlet. When you are done, send me an email with the link to the LIVE flashcards. Remember to send to the correct email address and use the correct Subject line. Assignment name is FLASHCARDS
When you finished you grabbed the textbook to read chapter 7. We will discuss further in class.
Digital Business Apps
Here is your assignment for the day. After you are done, you are to use the Send Files tab on the website and send it to my DropBox. Remember, name it correctly:
Period-LastName-Name of Document
Due: By the end of class
Monday, November 4, 2019
4 November 2019
Marketing Get Digital
It's a new term. We all start over. Discussed changes that would make life better/easier for you guys.
Discussed Social Media KP's and reminded you we start with presentations on Wednesday.
Purple Cow
Did the differentiation assignment from the section and then discussed it in groups and as a class.
Digital Business Apps
Here is your assignment for the day. After you are done, you are to use the Send Files tab on the website and send it to my DropBox. Remember, name it correctly:
Period-LastName-Name of Document
Due: By the end of class
It's a new term. We all start over. Discussed changes that would make life better/easier for you guys.
Discussed Social Media KP's and reminded you we start with presentations on Wednesday.
Purple Cow
Did the differentiation assignment from the section and then discussed it in groups and as a class.
Digital Business Apps
Here is your assignment for the day. After you are done, you are to use the Send Files tab on the website and send it to my DropBox. Remember, name it correctly:
Period-LastName-Name of Document
Due: By the end of class
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