More Than Just the Score
Watched 30 for 30 and a work day. Any last-minute (well, beyond last-minute), PD must be submitted as an attachment to an email sent to ReachMe@TheMarketingTeacher.com with the correct subject line.
You, Inc.
Work day.
Any last-minute (well, beyond last-minute), PD must be submitted as an attachment to an email sent to ReachMe@TheMarketingTeacher.com with the correct subject line.
Digital Business Apps
Last day in class to work on Career Project. It is due by 3:00 tomorrow. When will I correct it . . . no one knows for sure. Do you feel lucky?
Thursday, October 31, 2019
Wednesday, October 30, 2019
30 October 2019
Marketing Gets Digital
Go here and pick any of the eBooks offered for free from Wishpond. You and a partner (or you may work individually if you wish) are to create a presentation on the topic fo the eBook. Use Genial.ly for creating a visual aid and be prepared to present in class next week. This will be your first grade in the second term.
Purple Cow
A Catch-up day because you don't all have a credit card :)
Digital Business Apps
Go here and pick any of the eBooks offered for free from Wishpond. You and a partner (or you may work individually if you wish) are to create a presentation on the topic fo the eBook. Use Genial.ly for creating a visual aid and be prepared to present in class next week. This will be your first grade in the second term.
Purple Cow
A Catch-up day because you don't all have a credit card :)
Digital Business Apps
Worked on your Career project which is due at the end of the day on October 31st! I asked you to place your link on your website today and made it a 5 point assignment.
Tuesday, October 29, 2019
29 October 2019
More Than Just the Score
Read the section for Day 19. The complete the assignment on the assignment page,. You may do the additional (Optional) assignment for extra credit. That may be helpful as the term ends very soon.
When you complete assignments use the SEND FILE tab to place them in my DropBox (label as 5-LAastNme-Name of Assignment
You, Inc.
You can work the entire class on getting your eStore ready for your first sale.
Digital Business Apps
Continue work on your career project. Remember to be thorough--but also creative and take advantage of technology.
Read the section for Day 19. The complete the assignment on the assignment page,. You may do the additional (Optional) assignment for extra credit. That may be helpful as the term ends very soon.
When you complete assignments use the SEND FILE tab to place them in my DropBox (label as 5-LAastNme-Name of Assignment
You, Inc.
You can work the entire class on getting your eStore ready for your first sale.
Digital Business Apps
Continue work on your career project. Remember to be thorough--but also creative and take advantage of technology.
Monday, October 28, 2019
28 October 2019
MarketingGets Digital
Here is a list of social media marketing terms. You (with a partner or on your own) are to go to Quizlet and create digital flashcards to be used to study the definitions of these terms for the state test.
When done, just send me an email as shown on the board in front of the class with a subject line of:
1-LAST NAME (Of both if you are doing as a team) -SM Terms
If you complete your work early here is ONE chance for extra credit this term: click here.
Purple Cow
Before we move on with Positioning, I want you to complete the assignment called Assignment V-Marketing and the PLC (on the assignment page in your WebBook)
When you are done, use the Send Files tab to place it in my DropBox.
We will then move to the next activity.
The next activity was the Positioning Statement. It was actually rather easy to write with the template you were provided.
Digital Business Apps
Continue with your career project
Here is a list of social media marketing terms. You (with a partner or on your own) are to go to Quizlet and create digital flashcards to be used to study the definitions of these terms for the state test.
When done, just send me an email as shown on the board in front of the class with a subject line of:
1-LAST NAME (Of both if you are doing as a team) -SM Terms
If you complete your work early here is ONE chance for extra credit this term: click here.
Purple Cow
Before we move on with Positioning, I want you to complete the assignment called Assignment V-Marketing and the PLC (on the assignment page in your WebBook)
When you are done, use the Send Files tab to place it in my DropBox.
We will then move to the next activity.
The next activity was the Positioning Statement. It was actually rather easy to write with the template you were provided.
Digital Business Apps
Continue with your career project
Friday, October 25, 2019
25 October 2019
More Than Just the Score
Chris Barney fomr the Jazz spent the morning with us . . . and a few of you left a bit "richer." I would hope all of you would take the time to thank him with an email/letter:
Digital Business Apps
Chris Barney fomr the Jazz spent the morning with us . . . and a few of you left a bit "richer." I would hope all of you would take the time to thank him with an email/letter:
Chris Barney
|
Senior Vice President – Ticketing & Premium Seating
Larry H. Miller Sports & Entertainment
|
Direct: 801-325-2323
|
Zions Bank Basketball Campus
1420 South 500 West
Salt Lake City, UT 84115
You, Inc.
Shark Tank Day. Work on your eStore over the weekend to get it up and running.
|
Worked on your Career project which is due at the end of the day on October 31st!
Thursday, October 24, 2019
24 October 2019
Marketing Gets Digital
Read the content for Day 21 and complete the first assignment on Pinterest.
Turn in the assignment by making a BOARD called Assignment #1 and "pinning" your examples to the board. Then, email me the URL for your board. (Subject Line: 1-Last-Pinterest)
Check this out:
https://www.rcwilley.com/dp/October-2019-RC-Willey-Giveaway?utm_source=ViralSweep&utm_medium=Social&utm_campaign=Giveaway
Purple Cow
Started discussing The Product. Lots of terms and many of them sound similar. I also helped you with your dating problems . . .
Digital Business Apps
I walked you through Assignment #16 in class. This is a longer-term and more in-depth assignment than we have had thus far in class. This will take some real effort to do well. You need to ask questions if you have any!
You can complete Assignment #15 . . . and if/when you are done you can move on to Assignment #16
Read the content for Day 21 and complete the first assignment on Pinterest.
Turn in the assignment by making a BOARD called Assignment #1 and "pinning" your examples to the board. Then, email me the URL for your board. (Subject Line: 1-Last-Pinterest)
Check this out:
https://www.rcwilley.com/dp/October-2019-RC-Willey-Giveaway?utm_source=ViralSweep&utm_medium=Social&utm_campaign=Giveaway
Purple Cow
Started discussing The Product. Lots of terms and many of them sound similar. I also helped you with your dating problems . . .
Digital Business Apps
I walked you through Assignment #16 in class. This is a longer-term and more in-depth assignment than we have had thus far in class. This will take some real effort to do well. You need to ask questions if you have any!
You can complete Assignment #15 . . . and if/when you are done you can move on to Assignment #16
Wednesday, October 23, 2019
23 October 2019
More Than Just the Score
You read and then discussed your individual books.
Assignment to read the section measuring the effectiveness of sponsorships and the assignment that goes with it.
You, Inc.
Today we watched/listened to your presentations about "differentiation."
Then, the big assignment. eCommerce is about to get real!
By the end of the term, I need to be able to make a REAL purchase of a FAKE product that is priced at 1 cent (or whatever the minimum price accepted by your site is.
You need to refer back to your previous assignment so you know what your product is and what eCommerce site received your best evaluation/review.
The site should be completely revamped from any template you use so that the only visible information is ACCURATE AND TRUE and RELEVANT to YOUR business.
By the way, you might find this interesting: https://www.ecwid.com
Digital Business Apps
I walked you through Assignment #16 in class. This is a longer-term and more in-depth assignment than we have had thus far in class. This will take some real effort to do well. You need to ask questions if you have any!
You can complete Assignment #15 . . . and if/when you are done you can move on to Assignment #16
You read and then discussed your individual books.
Assignment to read the section measuring the effectiveness of sponsorships and the assignment that goes with it.
You, Inc.
Today we watched/listened to your presentations about "differentiation."
Then, the big assignment. eCommerce is about to get real!
By the end of the term, I need to be able to make a REAL purchase of a FAKE product that is priced at 1 cent (or whatever the minimum price accepted by your site is.
You need to refer back to your previous assignment so you know what your product is and what eCommerce site received your best evaluation/review.
The site should be completely revamped from any template you use so that the only visible information is ACCURATE AND TRUE and RELEVANT to YOUR business.
By the way, you might find this interesting: https://www.ecwid.com
Digital Business Apps
I walked you through Assignment #16 in class. This is a longer-term and more in-depth assignment than we have had thus far in class. This will take some real effort to do well. You need to ask questions if you have any!
You can complete Assignment #15 . . . and if/when you are done you can move on to Assignment #16
Tuesday, October 22, 2019
22 October 2019
MarketingGets Digital
Reviewed how to use Instagram in business as well as case studies. Reminded you about professional development points and explained there would be little or no homework outside of class for the rest of the term to allow for pro. dev. and the "free grade" activities.
Purple Cow
Kicked off the unit on "The Product" with a video: The Launch. Discussed marketing activity in the process of product development.
Digital Business Apps
We discussed and explored how to find additional Google Apps. You then had class time to work on Assignment #15. You must finish it by the end of the next class period. Each of you will be asked to describe ONE of the apps in class and explain how it could be used by a business.
Purple Cow
Kicked off the unit on "The Product" with a video: The Launch. Discussed marketing activity in the process of product development.
Digital Business Apps
We discussed and explored how to find additional Google Apps. You then had class time to work on Assignment #15. You must finish it by the end of the next class period. Each of you will be asked to describe ONE of the apps in class and explain how it could be used by a business.
Monday, October 21, 2019
21 October 2019
More Than Just the Score
Gave presentations to your tables. Then we reviewed Ambush Marketing. Your assignment is to update and upgrade your presentation. Just testing to see if anyone reads this. The first one from this class to send me an email with the subject line I READ IT gets bonus points.
You, Inc.
After about 10 screw-ups on my part, you worked on completing your presentation for next time. A reprieve from homework so you can work on professional development. The first one from this class to send me an email with the subject line I READ IT gets bonus points.
Digital Business Apps
We discussed and explored how to find additional Google Apps. You then had class time to work on Assignment #15. This is due the next class period. Each of you will be asked to describe ONE of the apps in class and explain how it could be used by a business. The first one from this class to send me an email with the subject line I READ IT gets bonus points.
Gave presentations to your tables. Then we reviewed Ambush Marketing. Your assignment is to update and upgrade your presentation. Just testing to see if anyone reads this. The first one from this class to send me an email with the subject line I READ IT gets bonus points.
You, Inc.
After about 10 screw-ups on my part, you worked on completing your presentation for next time. A reprieve from homework so you can work on professional development. The first one from this class to send me an email with the subject line I READ IT gets bonus points.
Digital Business Apps
We discussed and explored how to find additional Google Apps. You then had class time to work on Assignment #15. This is due the next class period. Each of you will be asked to describe ONE of the apps in class and explain how it could be used by a business. The first one from this class to send me an email with the subject line I READ IT gets bonus points.
Wednesday, October 16, 2019
16 October 2019
Digital Marketing
We watched the videos about Instagram (Under the Deep Dive logo on Day 18). We then discussed key points and compared the method of delivering information with the eBook. Everyone favored the video (no surprise there!)
Assignment--Enjoy the break!
Purple Cow
Shared your presentation with those at your table. Picked the best one to share with the class. Completed ONE of these assignments: Examining the Mix or More Examining the Mix.
Turn it in by sending it to DropBox with the document title 3-LAST-TheMix (it doesn't matter which you choose, label it the same way!)
Digital Business Apps
You need to go to this page and complete the Discover Quiz.
Discussed "The Plan" and how it is time for YOU to take control of your future. Sounds cliche but it is true!
We watched the videos about Instagram (Under the Deep Dive logo on Day 18). We then discussed key points and compared the method of delivering information with the eBook. Everyone favored the video (no surprise there!)
Assignment--Enjoy the break!
Purple Cow
Shared your presentation with those at your table. Picked the best one to share with the class. Completed ONE of these assignments: Examining the Mix or More Examining the Mix.
Turn it in by sending it to DropBox with the document title 3-LAST-TheMix (it doesn't matter which you choose, label it the same way!)
Digital Business Apps
You need to go to this page and complete the Discover Quiz.
Discussed "The Plan" and how it is time for YOU to take control of your future. Sounds cliche but it is true!
Tuesday, October 15, 2019
15 October 2019
More Than Just the Score
Here is your assignment on Ambush Marketing. Be prepared to present on Monday.
You, Inc.
Read this book summary and save your business.
Now, here is your assignment.
Digital Business Apps
Gave your presentations in groups, then in class. Everyone did a "review" or evaluation of the presentation tool. Send it to me via the website at 8-LAST-Review.
Here is your assignment on Ambush Marketing. Be prepared to present on Monday.
You, Inc.
Read this book summary and save your business.
Now, here is your assignment.
Digital Business Apps
Gave your presentations in groups, then in class. Everyone did a "review" or evaluation of the presentation tool. Send it to me via the website at 8-LAST-Review.
Monday, October 14, 2019
14 October 2019
Marketing Gets Digital
Here is your Twitter Assignment for the day.
Fake Twitter Generators:
https://www.prankmenot.com/?twitter_tweet
https://www.tweetgen.com/
https://zeoob.com/generate-twitter-tweet/
https://faketweeter.com/
Purple Cow
Using Animaker or Powtoons (or any pother whiteboard video maker) create a video that explains the 4P's and Marketing Mix. These videos are short soselect your key points carefully! Send me a link to ReachMe@TheMarketingTeacher.com and the subject line should be 3-LAST NAME-Animation
Here is your Twitter Assignment for the day.
Fake Twitter Generators:
https://www.prankmenot.com/?twitter_tweet
https://www.tweetgen.com/
https://zeoob.com/generate-twitter-tweet/
https://faketweeter.com/
Purple Cow
Using Animaker or Powtoons (or any pother whiteboard video maker) create a video that explains the 4P's and Marketing Mix. These videos are short soselect your key points carefully! Send me a link to ReachMe@TheMarketingTeacher.com and the subject line should be 3-LAST NAME-Animation
Friday, October 11, 2019
11 October 2019
More Than Just the Score
Watched 30 for 30 on Bo Jackson. We will finish and discuss it on Tuesday. No assignment.
You, Inc.
Watched and discussed Shark Tank. Assignment: complete the Shark Tank worksheet.
Digital Business Apps
Continued to work on your Business Culture assignment. Presentations on Monday!
Watched 30 for 30 on Bo Jackson. We will finish and discuss it on Tuesday. No assignment.
You, Inc.
Watched and discussed Shark Tank. Assignment: complete the Shark Tank worksheet.
Digital Business Apps
Continued to work on your Business Culture assignment. Presentations on Monday!
Thursday, October 10, 2019
10 October 2019
Marketing Gets Digital
Twitter.
You are to check out the competitors to your brand/product. Look at how and what the tweet. Snip/screen capture examples f their tweets, particularly those that get engagement.
Examine three competitive and compare what they do. Then, based on what you read and observed, explain which competitor uses Twitter most effectively.
Turn this in as 1-LAst-XC since I messed up the blog.
Purple Cow
Started the seectionon the 4P's. Discussed the ingredients of a mix and did an assignment on Changes on the Mix.
Digital Business Apps
Continued to work on your Business Culture assignment. Presentations on Monday!
Twitter.
You are to check out the competitors to your brand/product. Look at how and what the tweet. Snip/screen capture examples f their tweets, particularly those that get engagement.
Examine three competitive and compare what they do. Then, based on what you read and observed, explain which competitor uses Twitter most effectively.
Turn this in as 1-LAst-XC since I messed up the blog.
Purple Cow
Started the seectionon the 4P's. Discussed the ingredients of a mix and did an assignment on Changes on the Mix.
Digital Business Apps
Continued to work on your Business Culture assignment. Presentations on Monday!
Wednesday, October 9, 2019
9 October 2019
More Than Just the Score
1. What happens when teen photographers team up with WNBA Stars Love this!
2. How the Minnesota Vikings target social media fans outside the US nice work Scott Kegley
3. MLB’s YouTube game live-streams averaged 1.2 Million views this season
4. A guide to the ever-expanding world of ratings data.
5. Daryl Morey’s Hong Kong tweet causing big problems for Rockets and NBA here is some of the damage control
6. The trophies for the Rugby World Cup in Japan capture game highlights
7. Industry Insights: The Current State of Sports Technology
8. How brands can create authentic sponsorships featuring Team Novo Nordisk
9. Instagram introduces messaging app Threads
10. Inside the jet-set world of VIP party planning
11. Sneakers are set to outsell “fashion” footwear
You, Inc.
You listened to a podcast and discussed it.
Discussed Assignment #2
Your next assignment . . . . getting closer to opening your store!
Digital Business Apps
Check your website for the directions for Assignment #14 on the cultural challenges of doing business in another country. You will work on content today, preparing to present on Friday and actual presentations will be on Tuesday. Have fun!
1. What happens when teen photographers team up with WNBA Stars Love this!
2. How the Minnesota Vikings target social media fans outside the US nice work Scott Kegley
3. MLB’s YouTube game live-streams averaged 1.2 Million views this season
4. A guide to the ever-expanding world of ratings data.
5. Daryl Morey’s Hong Kong tweet causing big problems for Rockets and NBA here is some of the damage control
6. The trophies for the Rugby World Cup in Japan capture game highlights
7. Industry Insights: The Current State of Sports Technology
8. How brands can create authentic sponsorships featuring Team Novo Nordisk
9. Instagram introduces messaging app Threads
10. Inside the jet-set world of VIP party planning
11. Sneakers are set to outsell “fashion” footwear
You, Inc.
You listened to a podcast and discussed it.
Discussed Assignment #2
Your next assignment . . . . getting closer to opening your store!
Digital Business Apps
Check your website for the directions for Assignment #14 on the cultural challenges of doing business in another country. You will work on content today, preparing to present on Friday and actual presentations will be on Tuesday. Have fun!
Tuesday, October 8, 2019
8 October 2019
Marketing Gets Digital
Assigned to complete ONE Next Level industry certification (either Social Media OR Content Marketing) before the end of the term. IOn addition, completing a SECOND (the one you did not do!) will result in your grade of a D- or better being raised ONE letter grade.
Purple Cow
We took a quiz today. As a group? Yes! Well, sort of.
Next, read Section IV on the P's
Digital Business Apps
Check your website for the directions for Assignment #14 on the cultural challenges of doing business in another country.
Assigned to complete ONE Next Level industry certification (either Social Media OR Content Marketing) before the end of the term. IOn addition, completing a SECOND (the one you did not do!) will result in your grade of a D- or better being raised ONE letter grade.
Purple Cow
We took a quiz today. As a group? Yes! Well, sort of.
Next, read Section IV on the P's
Digital Business Apps
Check your website for the directions for Assignment #14 on the cultural challenges of doing business in another country.
NEW Professional Development Opportunities
Look to the right and click on More Options from Alison.com. If you complete anything from Alison.com for PD points, be sure to read Alison.com procedures.
NOTE: You may complete a maximum of 4 items from Alison.com worth 15 points each.
NOTE: You may complete a maximum of 4 items from Alison.com worth 15 points each.
Monday, October 7, 2019
7 October 2019
More Than Just the Score
Covered and discussed leveraging a sponsorship or "activation." You were assigned a method of leveraging and asked to find 3-4 examples. Place the examples on a document and drop it to me as 5-Last-Leverage.
You, Inc.
Listened to a podcast. Discussed your key take-aways
Discussed eCommerce assignment #1 in class in groups and as a large group.
Now move on to eStore #2 and have it submitted to me before our next class.
Digital Business Apps
You are going to make the first step toward preparing to become a happily employed adult! Yes, you are going to create and/or update your profile on LinkedIn. Put simply, LinkedIn is a network for professionals. It is the #1 place for connections, networking, employment opportunities and more!
Follow the directions on this document. I need the email before our next class period.
Covered and discussed leveraging a sponsorship or "activation." You were assigned a method of leveraging and asked to find 3-4 examples. Place the examples on a document and drop it to me as 5-Last-Leverage.
You, Inc.
Listened to a podcast. Discussed your key take-aways
Discussed eCommerce assignment #1 in class in groups and as a large group.
Now move on to eStore #2 and have it submitted to me before our next class.
Digital Business Apps
You are going to make the first step toward preparing to become a happily employed adult! Yes, you are going to create and/or update your profile on LinkedIn. Put simply, LinkedIn is a network for professionals. It is the #1 place for connections, networking, employment opportunities and more!
Follow the directions on this document. I need the email before our next class period.
Thursday, October 3, 2019
4 October 2019
Digital Marketing
You are going to make the first step toward preparing to become a happily employed adult! Yes, you are going to create and/or update your profile on LinkedIn. Put simply, LinkedIn is a network for professionals. It is the #1 place for connections, networking, employment opportunities and more!
Follow the directions on this document. I need the email before our next class period.
Purple Cow
You are going to make the first step toward preparing to become a happily employed adult! Yes, you are going to create and/or update your profile on LinkedIn. Put simply, LinkedIn is a network for professionals. It is the #1 place for connections, networking, employment opportunities and more!
Follow the directions on this document. I need the email before our next class period.
Digital Business Apps
Do Assignment #11 when you have a few minutes. There is nothing to turn in, just tweaking to Chrome to personalize it for future assignments.
Continue to work on Assignment #12 and start Assignment #13. They are due on Tuesday by the beginning of class.
You are going to make the first step toward preparing to become a happily employed adult! Yes, you are going to create and/or update your profile on LinkedIn. Put simply, LinkedIn is a network for professionals. It is the #1 place for connections, networking, employment opportunities and more!
Follow the directions on this document. I need the email before our next class period.
Purple Cow
You are going to make the first step toward preparing to become a happily employed adult! Yes, you are going to create and/or update your profile on LinkedIn. Put simply, LinkedIn is a network for professionals. It is the #1 place for connections, networking, employment opportunities and more!
Follow the directions on this document. I need the email before our next class period.
Digital Business Apps
Do Assignment #11 when you have a few minutes. There is nothing to turn in, just tweaking to Chrome to personalize it for future assignments.
Continue to work on Assignment #12 and start Assignment #13. They are due on Tuesday by the beginning of class.
3 October 2019
More Than Just the Score
You will work on an Article Summary activity.
Use FlipGrid to record your video of the article summary and reaction to the other questions. Begin with the title of the article and move on from there.
If using a computer go to: https://flipgrid.com/5e8a16c7
If using your phone and the app, the code is 5e8a16c7
If there is time at the end of the class, you may read from your book.
You, Inc.
Let's begin our eStore development with Assignment #1.
Digital Business Apps
Do Assignment #11 when you have a few minutes. There is nothing to turn in, just tweaking to Chrome to personalize it for future assignments.
Continue to work on Assignment #12. This is due on Monday by the beginning of class.
If you are an overachiever . . . start working on Assignment #13!
You will work on an Article Summary activity.
Use FlipGrid to record your video of the article summary and reaction to the other questions. Begin with the title of the article and move on from there.
If using a computer go to: https://flipgrid.com/5e8a16c7
If using your phone and the app, the code is 5e8a16c7
If there is time at the end of the class, you may read from your book.
You, Inc.
Let's begin our eStore development with Assignment #1.
Digital Business Apps
Do Assignment #11 when you have a few minutes. There is nothing to turn in, just tweaking to Chrome to personalize it for future assignments.
Continue to work on Assignment #12. This is due on Monday by the beginning of class.
If you are an overachiever . . . start working on Assignment #13!
Wednesday, October 2, 2019
2 October 2019
Digital Marketing
Discussed Facebook posts, shared your assignment with each other. Now, do this.
Purple Cow
We discussed your assignment that is due today.
We discussed Customer Service
Assignment: Complete this training course at Alsion.com
Use this document to learn how to get your certificate and prove you successfully completed the course.
Digital Business Apps
Assignment #10 must have been submitted by the end of class. Do Assignment #11 when you have a few minutes. There is nothing to turn in, just tweaking to Chrome to personalize it for future assignments.
Begin work on Assignment #12. This is due next Tuesday by class time.
Discussed Facebook posts, shared your assignment with each other. Now, do this.
Purple Cow
We discussed your assignment that is due today.
We discussed Customer Service
Assignment: Complete this training course at Alsion.com
Use this document to learn how to get your certificate and prove you successfully completed the course.
Digital Business Apps
Assignment #10 must have been submitted by the end of class. Do Assignment #11 when you have a few minutes. There is nothing to turn in, just tweaking to Chrome to personalize it for future assignments.
Begin work on Assignment #12. This is due next Tuesday by class time.
Tuesday, October 1, 2019
1 October 2019
More Than Just the Score
Discussed pricing. Read about leveraging for the next class.
You, Inc.
Presentations on Side Hustle
Discussed pricing. Read about leveraging for the next class.
You, Inc.
Presentations on Side Hustle
Digital Business Apps
Do Assignment #11 (when you have time ) and12 (today!). There will be SOME time in class next time.
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