Tuesday, November 26, 2019

26 November 2019

Marketing Get Digital
Worked on MobielApps today.  Researched sites that allowed for drag and drop and free testing of apps.  A screencast/video capture of the screen showing your app in action should be posted to your website under the Mobile Apps tab (subtab My App).

Purple Cow
Watch Jeff Slutsky and discussed creativity . . .  The presentations start on Tuesday!

Digital Business Apps
Either continue to work on your presentation (without waiting time) or begin Assignment #22.  Details on the website.  Due on Thursday after the break.

Enjoy Thanksgiving!

Monday, November 25, 2019

25 November 2019

More Than Just the Score
Begin by reading through this document that explains what a "Tio-Off" is from a marketing perspective.

Complete the SWOT Tip-Off assignment and turn it in by dropping it to me as:
5-Last-SWOTTip

Due before we meet again . . . next month!

You, Inc.
Reviewed the issues and problems with Key-Value Proposition. You were to submit improvements with a "2" at the end of the file name.

I showed you where to find the template for the BMC and directed you to keep it up to date!

Customer Segments section is due by the end of the day.

You may move on to the 3rd puzzle piece!

Digital Business Apps
Either continue to work on your presentation (without wasting time) or begin Assignment #22.  Details on the website.  Due on Wednesday after break.

Enjoy Thanksgiving!

Friday, November 22, 2019

22 November 2019

MarketingGets Digital
Complete the assignment on blogging from your WebBook.  Turn it in by sending me the live URL for the blog.  Send it with a subject line of: 1-Last-Blog

Purple Cow
Continued to work on the presentation for specific elements of promotion.  Here is the rubric. (again!)

Digital Business Apps
Continued work on preparing your presentation. A link to your rubric.  Send me the live URL for your Wix site as: 
4-Last (just one of you)-Which of the 10 locks

Thursday, November 21, 2019

21 November 2019

More Than Just the Score
We discussed the SWOT analysis and watched two YT videos








Use one of the tools described in this article (Or listed below, or find another.  NO Prezi!) and create a "How To Conduct a SWOT Analysis" video.  Send me the link to the finished product, with the subject line as:
5-Last-SWOT Video

  1. Wideo
  2. Biteable
  3. VideoScribe
  4. Renderforest
  5. Animaker
  6. Vyond (GoAnimate)
  7. PowToons
  8. RawShorts
  9. DoodlyMoovly
You, Inc.
Clarified how to drop the assignments with fillable PDF forms.  Shared the 144 character value proposition with others.  Worked!

Here is the BMC template.


Digital Business Apps
Introduced creative thinking and a project (groups of 2-3 per group). Here is the rubric.

Wednesday, November 20, 2019

20 November 2019

Marketing Gets Digital
Influencer Marketing presentations.

Purple Cow
Introduced the promotion mix and then divided the class into groups that will present each topic.  Here is the rubric.

Digital Business Apps
Introduced creative thinking and a project (groups of 2-3 per group). Here is the rubric.

Tuesday, November 19, 2019

19 November 2019

More Than Just the Score
Let's take a look at this marketing plan.


You, Inc.
Today we start to dig into the Business Model Canvas. Your assignment is to complete the first puzzle piece on Key Value Proposition.

Complete your assignments as follows:  First, DOWNLOAD and name the document.  then close it.  Next, open the document and complete the assignment.  Then close, save and drop it to me.


Digital Business Apps
First, let's read this. Then you were assigned to create a pitch deck about YOU.  Follow the directions in the reading.  Due by the start of the next class period.

Monday, November 18, 2019

18 November 2019

Marketing Gets Digital
Use this article to complete the Landing Page Evaluation.

Purple Cow
Took the test on The Product today after reviewing and then started reading the unit on Promotion--the 2nd of the 4 Ps' we will cover.

Digital Business Apps
First, let's read this. Then you were assigned to create a pitch deck about YOU.  Follow the directions in the reading.  Due by the start of the next class period.