Monday, September 9, 2019

9 September 2019

Marketing Gets Digital
We placed the information from your assignment on Types of Content Marketing onto your website.

Also, subscribe to the two free newsletters on your website.

Purple Cow
Each group presented on methods of segmenting. 
Then watched a bit of comedy on PowerPoint and read Seth Godin's Really Bad PowerPoint and How to Avoid it.  Then discussed the keys for using a slide deck in this class.

Digital Business Apps
Completed Assignment #4 and started Assignment #5 on Chrome Extensions

Friday, September 6, 2019

Professional Development Points

You can attend an RSL game and complete a short paper for Professional Development Points.  You purchase the ticket directly and are responsible for your own transportation.








6 September 2019

More Than Just the Score
Watched The Carter Effect.  Here is the assignment that is due before the next class period.  Drop it to me at 5-Last-Carter

You, Inc.
Shark Tank today.  Completed this form.

Digital Business Apps
Complete Assignment #4 form the website.

Thursday, September 5, 2019

Free Subscriptions

Subscribe to these free newsletters.  We will use them in class:
Click here to subscribe to the Morning Brew.  Click here for The Hustle.

5 September 2019

Marketing Gets Digital
Watched and discussed the Content Marketing video from Amazon.
Assigned the reading for Day 4 and the assignment that follows.


Purple Cow
Download this document

Click here to subscribe to the Morning Brew.  Click here for The Hustle.

Divided up the types of segmentation and you will give a presentation on your specific topic next class period.

Digital Business Apps
Everyone gave their presentations, how to improve them,  and how to share our laptop screen with the class thru the projector.

Wednesday, September 4, 2019

4 September 2019

More Than Just the Score
Check out the FCI. EWe discussed the FCI and the implications of the fan-friendly pricing of concessions (the assignment that we due today).

Discussed the Event Triangle and importance of each element.

Assignment: Pitch a Patch.  You select the team, no slide deck necessary, create the pitch as a letter send t to the potential corporate partner.  Drop me the file from your website as 5-Last-PitchPatch before next class. 

You, Inc.
Here is your assignment for the day. 

Turn this in by dropping it to me from the website as: 7-Last-Trend Hunter.

Digital Business Apps
Everyone game ther presentation and we discussed ways to improve.

Tuesday, September 3, 2019

3 September 2019

Marketing Gets Digital
Learned how to "drop" and assignment.  Discussed the last assignment on trends.  Assigned to tread the section on content marketing.

Purple Cow
Today we reviewed the Leadership Conference and discussed professional development points (links to the right of this post).  We discussed the concept of Utility and you were given an assignment on the same topic.  Remember, assignments are "inside" your WebBook.  Look at the top of the page under the tab marked "Assignments."

Digital Business Apps
You worked on assignment #3 (just go to the DBA website and look at the tab for Assignment #3.)  Follow the directions and have it done before class next time.